Druso Stadium in Bolzano: light reshapes the Hospitality experience
Bolzano | Südtirol









Druso Stadium in Bolzano is no longer just the venue for FC Südtirol’s home matches. Following a recent redevelopment, the new Hospitality and Lounge areas now stand as spaces where architecture, comfort and technology merge into a single experience. Light takes centre stage, setting the rhythm of the interiors and reinforcing their visual identity, in a project delivered by Esse-Ci with the collaboration of partner Selectra.
At the heart of the VIP lounges, the ceiling itself becomes a luminous scenography thanks to HALL LED CEILING PRO, an architectural downlight with a 50° beam and UGR<19, designed to guarantee optical quality and visual comfort even in high-traffic environments. Normally available in the catalogue in diameters of 165 mm and 245 mm, for Druso it was produced in special bespoke versions of 400 mm and 200 mm, elevating it from a simple fixture to a striking architectural statement.
The customisation went beyond scale and extended to colour finishes. The downlights were painted in RAL 3028 vivid red and RAL 7047 tele grey 4, chosen to reflect the distinctive tones of the stadium and strengthen its visual identity. The result is a ceiling that not only illuminates but also becomes an integral part of the architectural narrative.
In the bar areas and Sponsor’s Corner, the lighting language shifts yet maintains the same coherence. Here, TWOS PG Low Power linear profiles are the protagonists – discreet and refined solutions drawing continuous, minimalist lines of light. Installed both recessed within wooden slats and in ceiling-mounted versions, the TWOS profiles enhance materials and volumes with uniform direct emission, creating an atmosphere of elegant simplicity.
The intervention at Druso Stadium illustrates how Esse-Ci can deliver far more than catalogue products. Dimensional variations, customised finishes and tailor-made solutions make it possible to transform each project into a unique architectural experience, where light is not merely a technical element but a narrative tool defining the identity of the place.
CREDITS
Project: Hospitality & Lounge Area | Druso Stadium
Partner: Selectra Spa
Year: 2025
Location: Bolzano, Italy
Photography: Helmuth Rier